Case study
Doon Connect.
Client
Doon Connect
Scope
Founder / Product / GTM
Summary
A local discovery app for Dehradun: see what's on this week, book local pros and meet people through quick games, earning Doon Hearts along the way.
The challenge
Dehradun had no single place to find what's on, book a trusted local professional or meet new people in the city. Events lived in scattered social posts and services travelled by word of mouth. The product had to solve all three without feeling like three apps, and launch with a small team and budget.
My approach
- (01)Researched how people in Dehradun find events and services, and shaped one simple promise: discover Doon, meet its people.
- (02)Designed a single search across events, services and places, with an upcoming-events feed on the home screen.
- (03)Built a two-sided marketplace: local providers list their services through "Become a provider", and people book them in the app.
- (04)Added quick games for meeting new people, and Doon Hearts as a reward for taking part, so people have a reason to come back.
- (05)Architected and shipped the platform, then ran the local launch and go-to-market.
What it does
- Events
- What's on in Dehradun this week, from workshops to meetups, with dates and prices up front.
- Local services
- Bookable local professionals, listed by providers who sign up directly.
- Connect
- Quick games that make it easy to meet new people in the city.
- Doon Hearts
- Rewards earned for joining in, which keep the community coming back.
Outcome
- Launched in Dehradun with events, bookable services and a provider marketplace.
Capabilities
- Product strategy
- UI/UX
- Marketplace
- Gamification
- Cloud
- Go-to-market