Case study
Nestsocial
Client
Nestsocial
Scope
Product / UI/UX / Web3
Summary
The social network you actually own — private, ad-free, yours.
The challenge
Mainstream social networks own your identity, your data and your feed, and pay for it with tracking and ads. Nestsocial set out to give people a social network they actually own.
My approach
- (01)Shaped the product around one promise: your life, your community, well connected.
- (02)Put identity in the user's hands with decentralized keys instead of platform accounts.
- (03)Designed for privacy by default: no tracking, no ads.
- (04)Built on open Web3 protocols rather than a closed platform.
Highlights
- Decentralized identity — you own your key
- Zero tracking, no ads, private by default
- Built on open Web3 protocols
Capabilities
- Product strategy
- UI/UX
- Branding
- Web3
- Decentralized identity